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OUR UK MARKET APPROACH

Four nations.
One UK market.

The right route depends on the product, its audience and the practical requirements of each market.

Four nations. A considered approach. United Kingdom target markets: England, Scotland, Wales and Northern Ireland, including the islands represented in the ONS generalised boundaries. Select a country to explore our approach. This illustrates market focus, not confirmed distribution coverage. UK Food & Drink Market Development | Nexa FrontierUK Food & Drink Market Development | Nexa FrontierUK Food & Drink Market Development | Nexa FrontierUK Food & Drink Market Development | Nexa Frontier

ONE UNITED KINGDOM. MANY LOCAL MARKETS.

Four nations.
A considered approach.

We look at the UK market through its regions, communities and buying habits — matching each opportunity to the product.

England

Assessing the right mix of specialist retail, foodservice and trade channels for each product.

Scotland

A regional approach to product fit, buyer conversations and practical routes to market.

Wales

Exploring relevant independent retail and foodservice channels, guided by the product and its audience.

Northern Ireland

Evaluating local demand and the applicable product and trading requirements before proposing a route to market.

Market focus across the UK. Distribution arrangements are agreed by product and location.

Source: Office for National Statistics licensed under the Open Government Licence v.3.0. Contains OS data © Crown copyright and database right 2023.

Find the right buyers.

Different products need different routes to customers.

We consider independent and specialist retailers, community grocery shops, foodservice, trade buyers and online audiences. Channel selection follows the product; no single route suits every brand.

Our map describes geographic market focus. It does not claim established distribution, stockists or delivery coverage. These arrangements are agreed for each product and location.

LET’S WORK TOGETHER

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